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Then you will be selling your traffic to other advertisers and show third parties’ ads on your web pages. As your goals are both reach and subscriptions, you can choose the comfortable pricing, or, what exactly you are going to pay for: your ad views (CPM), clicks on your ads (CPC), or specific actions (CPA like opt-ins and double opt-ins).Īfterward, when your dating website will have grown, you might want to have extra income from it. Here we refer you to the Adsterra Dating Ad Network, where you can buy ads to display them on tens of thousands of websites.

return those subscribers that have left.

fine-tune your targeting reaching some more well-off segments.

refresh your audience and attract new visitors.

How you can use ad networks as an advertiser (not as a publisher): In this case, you pay ad networks for showing your ads to millions of users.

To start getting money from your website you first need to build your audience, in other words, to attract traffic. Ad networks support various formats of adverts, including videos and banners. An ad network is an intermediary platform that links a publisher to an advertiser. #3 Use ad networks to advertise your dating website In this article we are going to cover 10 steps that every website owner should pay attention to while building the marketing strategy. So promoting your dating site is as crucial as making money from it. Users are not afraid to move to the next big dating site. Competition means you have to prove yourself to the online audience continually. It is an unending process where you have to continuously attract new members and maintain old ones.Īdditionally, the biggest challenge in this niche today is the saturation of dating sites. Marketing your online dating site is a necessity - an owner won’t get many users just waiting for them to come.

This value is expected to surpass $1 billion by 2024 - a good strategy can result in huge earnings. Statista shows that online dating made up to $912 million in 2019. With this comes a significant increase in the revenue made in the dating niche.

As online dating becomes more and more widespread, the number of users looking for love or casual connections is rising. The number of people in the US using online dating services was up to 30.4 million in 2019. Even though your main focus is to increase revenue, marketing a dating website offers much more. Why is dating website promotion important?īefore we dive into marketing strategies for an online dating website, let’s discuss the importance of such a promotion.